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Frontly Privacy Policy

Frontly Privacy Policy

Updated March 27th, 2025

Patrick avatar
Written by Patrick
Updated over 2 weeks ago

Frontly's Privacy Policy offers a plain-language description of Frontly's data and privacy practices, including:

  • What customer data we store

  • Where we store this data and which platforms do we use to store data

  • Why we store this data and how it's used

  • Your rights to have your data erased


Overview

Frontly does not sell your data to any third-parties. Frontly only shares data with third-parties for the specific purposes of customer support, marketing and analytics as described in this document.


Database

Our database is hosted on Amazon Web Services in Canada. Our database is used to store account data when you register with Frontly, including your email, name, app configuration, etc.


Web Servers

Our front-end web servers are hosted on the Heroku platform, and our back-end API servers are hosted on Google Cloud. All servers are located in the United States.


Data Source Caching

Frontly offers multiple data source options including Google Sheets, Airtable and Supabase.

As of Sept 18, 2024, the default setting is for Frontly to not cache any data source records by default. All records will be loaded in real-time as-needed in both admin editor and live apps.

There is some data about your data sources stored in Frontly's database, which is essential to the system functionality, which includes:

  1. The names of your table headers (for displaying form fields, table columns and other app features).

  2. Any information you enter anywhere within the Frontly admin to configure your app settings.

Frontly's Admin Data Policy allows you to decide whether you prefer to have Frontly cache your data source records for admin preview purposes, which slightly speeds up the admin experience, but does result in your potentially sensitive data being stored in Frontly's database.


Third-Party Services

AI Services

Frontly supports several AI service providers to power its AI-related functionality. Data sent to these providers is limited to what you include in your requests.

Supported models include:

  • OpenAI GPT-4o Mini

  • OpenAI GPT-4o

  • OpenAI o3 Mini

  • Google Gemini Flash 1.5 8B

  • DeepSeek R1

  • Anthropic Claude 3.5 Sonnet

These models are used in features such as AI App Generation, AI Copilot, and the AI Request action, depending on the selected model and your configuration.

We may also use AI to assist in parsing aspects of your data, such as identifying field types, and to make "smart" decisions when preconfiguring certain blocks during app setup.

One of these AI service providers will also serve as the flagship model powering the Frontly Copilot experience.


Intercom

Intercom is our Customer Support and Engagement platform. Intercom powers our live chat and email support, help center, in-app popups, and some account-related system update emails around new features, important news, etc.

The information stored in Intercom includes your name, email, and relevant account information such as number of login sessions, your current payment plan name and price, registration date, and location data detected automatically from your IP address.


RB2B

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout


Cloudinary

Frontly uses Cloudinary to handle file uploads and media storage. When users upload images or other media through the platform, those files are securely stored and served via Cloudinary’s content delivery network (CDN). Metadata associated with the files (such as file type, size, and timestamp) may also be stored.

Each Frontly app is connected by default to a base Cloudinary account managed by Frontly. However, app admins also have the option to integrate their own Cloudinary account for storing and managing files independently.


Mailgun

Mailgun is a transactional email service used by Frontly to send account-related emails like 'password reset' and other non-recurring emails.

Mailgun is also used to power the 'Send Email' action which can be configured within your app to enable email sending functionality within your live app.

Mailgun stores data related to the specific emails we send, including the email address and the content of the emails.


Zoho

Zoho is the platform we use for hosting live webinars and managing customer engagement data. Your information is only stored in Zoho if you have registered for one of our webinars, submitted forms, or interacted with support services that integrate with Zoho. This may include your name, email address, and other relevant contact or usage data.


Mixpanel

Mixpanel is an analytics platform that Frontly uses to understand user behavior within our platform. By analyzing how users interact with our services, we can make data-driven decisions to enhance functionality and improve the overall user experience.

Information Collected and Sent to Mixpanel:

  • Device Information: Operating system, browser type, IP address, and other device identifiers.

  • Usage Data: Pages visited, buttons clicked, features used, time spent on the platform, and interaction patterns.

Purpose of Using Mixpanel:

  • Analyze user engagement and feature usage.

  • Identify trends and patterns to improve our services.

  • Enhance user experience by making informed improvements.

Opting Out:

Mixpanel uses cookies and similar technologies to collect this data. You can opt out of Mixpanel's automatic data retention by contacting the Frontly team or by adjusting your browser settings to block cookies.


Google Analytics

Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. Frontly utilizes Google Analytics to monitor and analyze how users interact with our website and services.

Information Collected and Sent to Google Analytics:

  • Device Information: Operating system, browser type, IP address, and other device identifiers.

  • Usage Data: Pages visited, time spent on each page, referral sources, and interactions with website elements.

Purpose of Using Google Analytics:

  • Understand how users find and interact with our website.

  • Improve website performance and user experience.

  • Make informed decisions about content and feature development.

Opting Out:

Google Analytics uses cookies to collect this data. You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout, or by adjusting your browser settings to block cookies.


Consent

If you are using the Frontly platform after Sept 18, 2024, you will have been prompted to provide explicit consent for us to collect and use your data in the manner outlined in this document. If you do not provide consent, your access to the platform will be revoked, and a 'data erasure' request will be automatically filed on your behalf to ensure your data is erased from our systems within 30 days.


Data Erasure / Removal Requests

Frontly will respond to 'data erasure' requests to remove your personal data from our systems within 30 days to confirm that the data was deleted.

To have your data erased from our system, send an email to [email protected] with clear instructions to delete your data from our system, ensuring the email address you're sending from is the owner of the account which you are looking to have removed.

We will aim to respond as quickly as possible, but responses will be compliant with the GDPR maximum of 30 days to respond to erasure requests.


Data Security

Frontly employs robust security measures to protect your data. We continually monitor and update our systems to ensure the safety of your information.

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